COLOUR. PRINT. DISTINCTLY maxjenny!

Seven prints. One new silhouette.

Meet our new statement shirt — relaxed, slightly oversized and coming in seven fabulous prints.

SHOP SHIRTS

THE WORLD OF maxjenny!

Founded by Swedish designer Maxjenny Forslund, maxjenny! is a Scandinavian fashion house built around original prints, bold colour and distinctive silhouettes. 
Every print is created in-house and developed as part of the design itself — a unique visual language where art, fashion and Scandinavian maximalism meet. 

DISCOVER THE HOUSE →

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STATEMENT DRESSES

Discover statement dresses where bold print meets sculptural silhouettes. Distinctive shapes, expressive design and unmistakable maxjenny! attitude.

EXPLORE DRESSES

Bookshelf of Art

A print inspired by maxjenny´s own shelf filled with art books — each spine carefully placed, each title part of a bigger story. Bookshelf of Art is about living with art, surrounding yourself with ideas, and carrying that world with you.

OUR ICONIC SICILY PRINT

Discover our iconic Sicily print – a maxjenny! signature that has defined our universe from the very beginning, and the pieces our customers return to, season after season. Collectible. Timeless. Contemporary.

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ROYAL PRINTS WITH QUIET POWER

Discover hand-painted prints inspired by royal courts and historic interiors — rich, dusty tones and regal details designed to feel timeless, confident and composed.

EXPLORE GARDEN ROYAL

Customer testimonials

“The vibrant colors and the stunning patterns. The feeling of exclusivity.”
— Maria L., Stockholm

“For the bold, strong individualist who wants to express their personality through fashion.”
— Charlotte B., Copenhagen

“The art and unique design make you feel like the queen of the event.”
— Isabelle R., Paris

“It’s chic, lots of personality, super feminine, timeless and complete in its design.”
— Anna K., Hamburg

“A chance to stand out from the crowd, be playful with your dressing and inspire others to use more colour.”
— Helen W., London

“Color, bold patterns and shiny textiles that are unique, flattering and made to be worn, seen and danced in.”
— Patricia S., Los Angeles