THE STORY

maxjenny! – Queen of Prints – a colourful luxury brand strengthens you, representing uniqueness, passion & love

Based in Cool Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund is the creative force and mastermind behind the eponymous label, maxjenny!, a smart, cool, fun, luxurious fashion label based on the colour white (!) revolutionizing the world of affordable luxury with unconventional and innovative methods, bringing never-before-seen designs to people who are tired of mass market luxury and desire elegant, high-end, color-rich looks.

Every garment is a hybrid of art and fashion and lifts up any wardrobe, flirts with the individualistic and has a clear wow! factor. Our mission is to show the world that Scandinavian fashion can be colorful, extravagant, luxurious and at the same time, durable and functional. True high fashion that lives on for generations.

– Color and prints have always been at the heart of my creativity—it defines me as a designer and with that I´ve formed a strong DNA for my brand. maxjenny!’s unique clothing makes it easy to give your wardrobe a vibrant update. Sometimes, all it takes is a standout jacket or a chic coat to your basics to transform your look. And to add a maxjenny! style you´ll discover an inspiring experience of self boosting appearance and strength, and make you feel unstoppable. 

My world is filled with color, my thoughts are filled with colours and colours catch my eye before anything else. I´m drawn to art that has a colourful attitude. Food that is colour-rich. I think colours are crucial for an optimistic sight.

My customers around the world experience the same I do. They feel strengthen, uplifted, optimistic and powerful in maxjenny!. My clothing can be used as a vibrant tool for self expression, communication, liberation and empowerment. Express yourself. Make everyday a colourful day and never ever apologize for feeling strong, powerful and confident .

A more colorful life isn’t just about what you wear; it’s about embracing diversity, individuality, and optimism. It’s about finding balance, choosing sustainable options, and nurturing a world that’s as vibrant as it is harmonious.

This is an invitation to step out of your comfort zone. Use colours. Prints.
Try it—it might just move you forward and brighten your world.

Maxjenny is a designer with a constant stream of new ideas and creations. Prints are generic and easy to apply to most materials or products, which enables collaboration across product boundaries. See collaboration for inspo.