MAXJENNY: A COLOURFUL RHAPSODY OF PRINTED TEXTILES

After having started her brand maxjenny in 2016, the designer has already conquered the hearts of both the Swedish royalty and international celebrity elite with her sanguine colour palette and vivid self-speaking printed images. Inspired by the entirely unique and remarkable style character of Vesterbro in Copenhagen, where Maxjenny has her studio, she also brings up her roots from picturesque and poetic Österlen in Skåne by integrating images of the province into the textiles. It grants her garments an exquisitely expressive and folkloric chic, letting the silhouette and the prints complete each other in a harmonic interplay. Nevertheless, the colours are rather exaggerated and accomplished by a theme, sometimes with a slight Catholic echoing, reminding of Dolce & Gabbana’s authentic Sicilian context.