THE STORY
maxjenny! – Queen of Prints – a colourful luxury brand strengthens you, representing uniqueness, passion & love
Based in Cool Copenhagen, acclaimed Scandinavian designer Maxjenny Forslund is the creative force and mastermind behind the eponymous label, maxjenny!, a smart, cool, fun, luxurious fashion label based on the colour white (!) revolutionizing the world of affordable luxury with unconventional and innovative methods, bringing never-before-seen designs to people who are tired of mass market luxury and desire elegant, high-end, color-rich looks.Every garment is a hybrid of art and fashion and lifts up any wardrobe, flirts with the individualistic and has a clear wow! factor. Our mission is to show the world that Scandinavian fashion can be colorful, extravagant, luxurious and at the same time, durable and functional. True high fashion that lives on for generations.
Dare to Live in Color – The maxjenny! way
For me, color is more than just an element in my designs – it is my design. It’s the pulse of everything I create, the essence of maxjenny!’s DNA. A bold print or a vibrant hue doesn’t just elevate an outfit – it can transform how you feel. Sometimes, all it takes is a striking jacket or an unforgettable coat to turn the ordinary into something extraordinary.
Wearing maxjenny! is about more than beautiful clothes – it’s about uncovering your inner strength. Every piece is designed to empower you, to make you feel unstoppable, bold, and ready to face the world with confidence and style.
My world is a kaleidoscope of color. It’s the first thing I notice, the greatest source of my inspiration. I’m drawn to the energy of colorful art, the vibrancy of rich foods, and anything that radiates life. For me, color isn’t optional – it’s the lens through which I see optimism, creativity, and possibility.
But it’s not just me. My customers around the world feel that same surge of energy when they wear maxjenny!. They tell me how my designs make them feel powerful, liberated, and joyful – ready to express themselves without limits. These aren’t just clothes; they’re tools for transformation, communication, and self-discovery.
Living a colorful life isn’t just about what you wear – it’s a mindset. It’s about embracing who you are, celebrating diversity, and finding beauty in the unexpected. It’s about making choices that reflect balance, harmony, and sustainability in every aspect of life.
So here’s my invitation to you: step out of your comfort zone. Experiment with colors. Dive into prints. Watch as they shift your energy, elevate your mood, and brighten your world. Let maxjenny! show you how to live boldly, unapologetically, and vibrantly.